ARLENE DICKINSON - KEYNOTE SPEAKER
Marketing & Strategic Leadership
June 7 2018, 2:20PM to 3:30PM
“Like laying bricks to build a house, each dollar you spend on marketing should measurably build your business.” Marketing plays a fundamental role in broadcasting - yet it is seldom held accountable the way other departments are. A superstar marketer driven by corporate objectives, celebrity speaker Arlene Dickinson shows us why marketing must be a top concern of leadership, and why creativity and accountability must go hand in hand. Otherwise, why bother with marketing at all? Dickinson, as she does weekly on Dragons’ Den, will help all of our stations grasp the essential strategic function of marketing in an insightful, accessible and frank talk, anchored squarely to the bottom line.
Dragons' Den Personality
CEO of Venture Communications
Author, "Persuasion" & "All In"
"The purpose of marketing is to deliver results," says Arlene. Whether explaining how to leverage marketing in even the toughest of economic times, sharing backstage stories from "The Den," or giving audiences a look into her personal story of success, Arlene's experience and expertise always shine through.
Arlene Dickinson is one of Canada’s most renowned independent marketing communications entrepreneurs. As CEO of Venture Communications, her creative and strategic approach has turned the company into a powerhouse with a blue chip client list. She is also the CEO of District Ventures Capital, a fund investing in Canadian companies in the food and health sectors.
Best known to Canadians as one of the venture capitalists on the award-winning series Dragons’ Den, an investor on The Big Decision, and a judge on Recipe to Riches, Arlene is also the author of two bestselling books — ``Persuasion``, and her most recent bestselling release, ``All In``.
Her success and leadership has been recognized with multiple honours and awards including: Canada's Most Powerful Women Top 100, the Pinnacle Award for Entrepreneurial Excellence, as well as PROFIT and Chatelaine's TOP 100 Women Business Owners Awards.
Arlene is an Honorary Captain of the Royal Canadian Navy and is the recipient of honorary degrees from Mount Saint Vincent University, Concordia University, Saint Mary’s University and NAIT. She is a recipient of the Queen Elizabeth Diamond Jubilee medal. She also sits on numerous public and private boards and is dedicated to giving back to her community and country.