BARRIE VICE - PANELIST
It’s a refrain that is often heard from on-air talent and content leaders throughout Radio and TV, “What do these damn sales execs want?” We’re already running reams of commercials and name mentions… do we need to sell everything?
Client Integration as part of programming content isn’t something new but is married to increasing demands aimed at keeping advertisers happy, while delivering bottom line growth to TV and Radio. Can integration be subtle, informative and effective?
Hear what some of the leading programming voices in the country have to say about making new advertising that delivers credibility, sells product and services and doesn’t feel like just another commercial spot.
Programming Manager, Golden West Broadcasting
Moose Jaw, Saskatchewan
Barrie Vice has been a broadcaster for 40 years and has seen the industry evolve from turntables, carts, and reel to reel tapes to the digital technology we now enjoy.
His career began at CJDV in Drumheller in 1977 and after stops in Moose Jaw and Calgary in the 1980's, Barrie returned to Moose Jaw in 1990 and has made the city his home since then.
He has been a morning show host, program director, station manager, and currently serves as a programming manager for Golden West Radio.
Barrie has been married to Betty Ann for 30 years, they have a 15 year old son Jake and a 7 year old miniature wiener dog named Boomer.
He enjoys good cooking, bad golf, and weekends at the lake.