JENNIFER MARTIN - PANELIST
It’s a refrain that is often heard from on-air talent and content leaders throughout Radio and TV, “What do these damn sales execs want?” We’re already running reams of commercials and name mentions… do we need to sell everything?
Client Integration as part of programming content isn’t something new but is married to increasing demands aimed at keeping advertisers happy, while delivering bottom line growth to TV and Radio. Can integration be subtle, informative and effective?
Hear what some of the leading programming voices in the country have to say about making new advertising that delivers credibility, sells product and services and doesn’t feel like just another commercial spot.
Director, Community Promotions & Sales Integrations
Jennifer Martin fills a role created by Corus Entertainment in 2017 that supports two objectives; engaging audiences with impactful community promotions supported by compelling story telling, and boosting revenue through informative, relevant sales integrations that sustain the journalistic integrity of the Global News brand through News and Sales working together.
A graduate of the Carleton School of Journalism, Jennifer has spent much of her career on air as a reporter and anchor with CTV, CityTV and Corus Radio, before taking a management position with Shaw where she helped reshape the company’s Community TV programming and organizational model. She is currently based in Edmonton, Alberta.