JOHN VOS - MODERATOR
It’s a refrain that is often heard from on-air talent and content leaders throughout Radio and TV, “What do these damn sales execs want?” We’re already running reams of commercials and name mentions… do we need to sell everything?
Client Integration as part of programming content isn’t something new but is married to increasing demands aimed at keeping advertisers happy, while delivering bottom line growth to TV and Radio. Can integration be subtle, informative and effective?
Hear what some of the leading programming voices in the country have to say about making new advertising that delivers credibility, sells product and services and doesn’t feel like just another commercial spot.
Director of Talk and Talent
For the past 3 decades John Vos has been immersed in the business of stories. His craft and trade has been honed in leading people, telling stories and staying tuned into audiences. Wanting to chronical the city around him, John worked as a reporter covering a vast array of events. With a decade of reporting under his belt John took his unfettered curiosity and interest in other people to deliver leadership at 770 CHQR Calgary. Under his direction and as News Director, CHQR's newsroom blanketed the city of Calgary and Province of Alberta. Wanting to expand his horizon, John took his appetite for telling stories to Global Calgary where he worked as Managing Editor for Global News. John answered a clarion call back to radio as Program Director at 770 CHQR and Operations Manager at Corus Radio Calgary. His work over the past 11 years has zeroed in on leading integration across radio, digital and TV news platforms. He brings a unique skill set leading marketing insertion and advertising into a host of programming.