STEVE JONES - PANELIST
It’s a refrain that is often heard from on-air talent and content leaders throughout Radio and TV, “What do these damn sales execs want?” We’re already running reams of commercials and name mentions… do we need to sell everything?
Client Integration as part of programming content isn’t something new but is married to increasing demands aimed at keeping advertisers happy, while delivering bottom line growth to TV and Radio. Can integration be subtle, informative and effective?
Hear what some of the leading programming voices in the country have to say about making new advertising that delivers credibility, sells product and services and doesn’t feel like just another commercial spot.
Vice President, Brands & Content, Newcap Radio
Author, “Brand Like A Rock Star”
Steve Jones is the VP/Brands & Content for Newcap Radio, overseeing content on nearly 100 radio stations from coast to coast. He is also the author of two popular marketing books, Brand Like a Rock Star and Start You Up. Steve speaks to conferences and businesses worldwide on the fine art of turning regular customers into raving fans.
Steve has spent 30 years in the music business. Presently he oversees programming on 80 Canadian radio stations in almost every format for Newcap Radio, based in Halifax. Steve previously programmed WMKK/Boston, K-Rock/Edmonton, managed a radio network in the Caribbean, and helped create winning radio in markets of all sizes across Canada.
In addition to his role at Newcap Radio, Steve Jones is the author of Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous. The book helps businesses build powerful brands by putting the lessons of rock legends into practice. He also maintains a popular blog at www.brandlikearockstar.com.