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Terry O'Reilly




Power of Storytelling

June 7 2018, 10:40AM to 11:45AM

The company with the best story wins. All the top products and industries in the world are underpinned by compelling stories. Stories help differentiate your brand, stories educate your customers and stories create loyalty. In the world of broadcasting where digital is all the rage, traditional media is often a better place for storytelling. Join Terry O’Reilly as he breaks down the art of storytelling in a marketing context - how to harvest stories from within your businesses, how to turn those stories into powerful marketing and how storytelling can differentiate your business from the competition.

Schedule » Speakers Lineup » Terry O'Reilly

Radio Host, “Under The Influence”, CBC
Author, “The Age of Persuasion” & “This I Know”
Toronto, Ontario


Terry began his career as Copy Chief for FM108 Radio in Burlington, Ontario, where he discovered that with meticulous planning and attention to detail, you can still fall flat on your face. With that learning, he went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day. He created campaigns for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company.

In 1990, Terry co-founded Pirate Radio & Television. A creative audio production company producing scripts, sound and music for radio and television commercials, Pirate grew to a staff of 50 with 8 recording studios in Toronto and New York City.

Terry has won a few hundred national and international awards for his writing and directing, and has worked with such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey. He even managed to create an advertising campaign for a group of nuns.

Registration for the 85th WAB Conference is now open!