NUMERIS TOWN HALL
NUMERIS: Audiences Count - A New Diary Service
June 6 2019, 3:20PM to 4:00PM
We live in a media world of unprecedented change. Canadians now have a multitude of content offerings and distribution choices when it comes to their listening and viewing habits. The digital universe has impacted every aspect of our world, including what, when and how we watch and listen. These changes impacted how we enumerate and measure Canadians when it comes to their audio and video consumption.
Numeris recently announced a massive change to year-round measurement coming this summer to Canadian radio. In this timely town hall Numeris will share their plans on their NEW diary service and how our stations can prepare as we move forward.
NUMERIS TOWN HALL PARTICIPANTS:
VP Member Services
Member Services Executive, Western Canada
Operating since 1944, Numeris provides broadcast measurement and consumer behaviour data, as well as industry-leading intelligence, to a membership and licensee base that includes Canadian broadcasters, advertisers and agencies, as well as other broadcast-related organizations.
Using sophisticated data tracking and measurement technologies and services, we gather relevant information on audience behaviours during and after broadcasts, giving our members business-critical insights into the impact of broadcast content and consumer behaviour.
By providing important audience and consumer behaviour information and intelligence, we enable our members to deliver relevant, high-quality programming that meets the needs and wants of Canadians.