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Paul Jacobs




Thank you to Aptivada for support of Paul Jacobs


You’re Not In The Traditional Media Business Anymore
June 6 2019, 11:00AM to 12:30PM

Featured Speaker Sponsored by Aptivada

All broadcasters are facing challenges... and opportunities. Digital media has provided options as well as consumer control over when and where they access content. And broadcasters are under pressure to not only identify the best areas of opportunity, but also ensure that the core business remains strong. This presentation will take the issue head on, providing attendees with clarity on today’s environment, thoughts about what the future looks like, but also provide recommendations to be implemented today in order to have an impact on the future.

Schedule » Speakers Lineup » Paul Jacobs

Vice President/General Manager, Jacobs Media
Media Strategist & Entrepreneur


Paul Jacobs is the Vice President/General Manager of Jacobs Media, which for thirty-five years has provided programming, digital, and social media consulting to commercial and public radio stations, including Entercom, Cox, Beasley, Hubbard, Bell, NPR, PRI, and many others. The company is credited with the creation of the Classic Rock radio format for commercial radio, and its research studies, including its Techsurvey studies for the radio industry.

Jacobs has become a leading spokesperson for the radio industry regarding the changing in-car audio experience. He works with the auto companies and suppliers, and understands the implications for the radio industry. Along with presentations for broadcasters on this important trend, Jacobs helped create the DASH Conference – a gathering of broadcasters and leaders from the automotive industry designed to foster understanding and cooperation – and currently consults the National Association of Broadcasters Connected Car Committee.

In a career in broadcasting and consulting that spans over thirty-five years, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit. In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media.

In 2008, Jacobs also became the President of a new mobile application development company – jacapps. The company was formed to create mobile apps for radio stations, and has since broadened out into multiple categories, including health care, real estate, and others. It is one of the largest mobile application developers, with over 1,200 apps developed worldwide.

Paul is a frequent speaker at various conventions around the world, including the NAB/RAB Radio Show, Canadian Music Week, RAIN, and at public radio conferences including PRPD and PMDMC.

Paul just concluded six years on the Board of Greater Public, with the last three years as Board Chair. Greater Public is a service organization dedicated to growing revenue for public radio and television stations across the United States via underwriting, development, and other fundraising endeavors. He is also the past Board Chair of the Michigan Association of Broadcasters Foundation, and was inducted into the Michigan Broadcasters Hall of Fame in 2016.

Registration for the 85th WAB Conference is now open!