- Adjunct Professor of Marketing, Melbourne Business School
- Award Winning Columnist
- Melbourne, Australia
Mark Ritson is an Adjunct Professor who joined Melbourne Business School as an Associate Professor of Marketing in 2004. Upon completing his PhD in Marketing at Lancaster University and post-Doctoral study at Wharton, thanks to a Thouron Award, Mark became an Assistant Professor at the University Minnesota and then the London Business School. He has also held visiting roles at MIT Sloan and Singapore Management University.
Mark is also a renowned global consultant, who has worked on a range of international brand and marketing assignments. His clients have included William Hill, Baxter, Unilever, McKinsey, Medibank and News Corp. For 15 years, he also served as in-house marketing professor for luxury goods group LVMH in Paris.
Mark’s research has been published in the Journal of Consumer Research, Journal of Advertising, Harvard Business Review and elsewhere. His thesis, ‘The Social Uses of Advertising’, won the 2000 Ferber Award for the best PhD-based article, published in the Journal of Consumer Research.